Intellidyn Mortgage Clients’ FHA Marketing Response Rates Consistently Exceed Industry Averages

iFreedom Direct and other lenders utilize Intellidyn’s innovative data intelligence and targeting services to sustain direct marketing campaign response rates

Intellidyn™ Corporation (www.intellidyn.com), an award-winning provider of the nation's most complete direct response marketing and multi-channel database marketing solutions today announced that its mortgage lending clients are reporting response rates that consistently exceed industry averages with the company’s FHA marketing programs, including both ITA and PA sourced for streamline and full process FHA refinance programs.

iFreedom Direct Corporation Marketing Director, Rich Warner, said, “Intellidyn has filled a vital role in the evolution of our long-term FHA marketing programs. We've employed their data intelligence and targeting techniques to sustain response rates consistently exceeding industry averages. Utilizing their innovative data services, we’ve been able to smooth the outcomes of direct marketing campaigns that otherwise can be so characteristically unpredictable, especially in the current market environment.”

Intellidyn CEO and President, Peter Harvey, said, “Intellidyn is pleased to help clients like iFreedom Direct consistently exceed industry averages for their marketing programs using our data- and analytics-driven mortgage marketing programs. For instance, our ITA FHA models have produced .5 percent response rates, while response rates for customer-centric FHA pre-approved models range from 1.5 to 3.5 percent in the best deciles. We are also enabling our clients to realize success with streamline programs as well as converting conventional mortgages to FHA.

“Additionally,” noted Harvey, “Intellidyn is helping both servicers and lenders determine the best segmentation to ensure their highest response rates.”

Intellidyn continues to be proactive in developing and implementing unique and highly responsive programs to help lenders maximize their available marketing opportunities and ROI. The company is currently developing FHA stimulus plans for several clients and has already begun mailing the higher FHA limits. Harvey adds, “We understand that the faster lenders can respond to market conditions with the right offers directed to the right borrowers, the more likely they are to fund the loans. Our role is to help our clients continue to realize strong and predictable results.”

For more information on Intellidyn’s FHA and other marketing programs, please contact Intellidyn at: 866-773-5756, ext. 104, or sales@intellidyn.com, or at: www.intellidyn.com.

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. A TNS alliance partner, Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.